Red
Control · Processes
Structure, consistency, and getting it right.
iLife is the Competing Values Framework rebuilt for one person: you. Four colors describe how you're wired. Four departments cover where you live. Four phases move you from "which color am I?" to a life you actually designed — with the products, tools, and coaching that belong to each phase.
The four colors
Control · Processes
Structure, consistency, and getting it right.
Competition · Profit
Speed, results, and measurable wins.
Creation · Products
Innovation, risk, and bold new ideas.
Collaboration · People
Community, connection, and shared success.
The phases of discovery
Each phase has its own question, its own tools, and its own products. You can move through them in order or drop into the one you need.
“Which color am I, and where is my life actually going?”
Before you change anything, you get an honest read. The free color assessment places you in one of the four quadrants, then two deliverables turn that result into something you can act on.
Free
A short, filtered assessment that scores you across Control, Competition, Creation, and Collaboration and names your dominant color.
Discovery product
Your result written out: dominant color, shadow quadrant, how you behave under pressure, and the first four moves to make in Relationships, Career, Wellness, and Finance.
Included with membership
Assessment · Colorize Your Day
Map where your hours actually go against where your money actually goes. The scheduler colors every block so you can see which quadrant is quietly running your week.
$37
“What does my color look like in my real life?”
Discovery is a mirror; application is a fitting room. You choose the department you want to work on first and pick up the short, targeted products built for your color in that area.
Setup
Rank Relationships, Career, Wellness, and Finance so the app knows what to surface first. Your theme never changes — only your focus does.
Products · $17–$79
Every department has a version of itself for each color — The Brave Conversation, The Career Ladder Playbook, The Money Architect, The Reset Ritual, and more.
Books · $9.99
The written canon behind the framework. Members can keep up to three titles on their shelf; anyone else can buy them outright.
“Can I actually keep this going on a Tuesday?”
This is where most frameworks quit and iLife doesn't. Execution is the working machinery of the app: goals you commit to, a week you can defend, a journal that catches the pattern, and a coach who speaks in your color.
In-app
Real goal content per department and color. Pick an active goal, mark it achieved, and watch your history build a record instead of a resolution.
In-app
Type what you do; blocks auto-classify by color and the balance read tells you which quadrant you are starving.
AI coaching
Four coaches trained on 20+ years of Competing Values Framework work. Each thinks in her own color, so the push you get is the push you'll answer.
Products
Deliberate work in the color you avoid — the fastest growth in the entire system, and the reason universal products exist.
“What am I building now that I know how I work?”
Advancement is the ambition phase. You commit to one signature path and, if you want the whole thing compressed, you take a VIP Day with Ebony and leave with it built.
Signature course · $97
Control the Climb, Sales Excelerator, Preneur You, or Start Your Passion Project — one track, taught in your color, with the full curriculum behind it.
One-time
A full day with Ebony: your blueprint, your week, your path, and your next twelve months built live instead of over twelve months.
Top tier
The highest tier adds the mastermind room and Colorize Your Life — physical, digital, and experience packages matched to your color.
Advancement, in detail
One signature track, $97, taught in your color. Choose the ambition that matches the life you're building.
For the Organizer who builds a career the way she builds everything else, with structure, consistency, and staying power.
Explore this path
For the Achiever who's driven by the number on the board, and wants to own it.
Explore this path
For the Innovator who's done waiting for permission to build something that's actually hers.
Explore this path
For the Community Builder whose best work has always happened through people, not around them.
Explore this path
The fast track
Everything above — blueprint, week, department plan, signature path — built with Ebony in a single day. You leave with the work done, not the homework assigned.
See VIP Day details